Forum Transcripts

Browsing the Bookstore 4/13/07



Legend:
Questions from the Audience are presented in red.
Answers by the Speaker are in black.
The Moderator's comments are in blue.

Mary Rosenblum

Hello all!

Mary Rosenblum

Welcome to our Friday After Hours Forum.

Mary Rosenblum

I hope you've had a very nice week and that you're thawing out if you got hit with that spring freeze in the southeast.

Mary Rosenblum

 

Mary Rosenblum

Market lists abound both online and in the bookstore.

Mary Rosenblum

And they're very useful and necessary. They contain the submission guidelines and contact information for a lot of publishers of all sorts

Mary Rosenblum

and most are neatly arranged into categories so that you can search mystery publishers for example.

Mary Rosenblum

But the market list alone is not really a totally adequate marketing tool.

Mary Rosenblum

Your local big box bookstore -- Barnes and Noble, Crowne -- is a great place to do some marketing homework.

Mary Rosenblum

If you're working on nonfiction magazine articles you'll usually find a host of magazines.

Mary Rosenblum

Browse them for inspiration. Where could you sell an article or a personal narrative?

Mary Rosenblum

What are those editors looking for?

xana

What about Amazon?

Mary Rosenblum

You can do it, but what makes the bookstore easier is that you'll find the books categorized and easily visible to a sweep of the eye.

Mary Rosenblum

All mysteries are here. All historical fiction is there.

Mary Rosenblum

Also...you have ALL books on amazon.com.

Mary Rosenblum

That makes it a good place to take a look at small press publishers and their output.

Mary Rosenblum

But if you are planning to pitch to the big publishers that distribute nationally, you're going to find only those publishers at Barnes and Noble and the other chains like them.

xana

What about your local library for browsing magazines?

Mary Rosenblum

That's a good one, too.

Mary Rosenblum

You can spend more time reading them and copy articles for future reference (fair use -- no copyright issues).

Mary Rosenblum

Most bookstores simply have a wider range of magazines than the libraries and you want to see what is being published NOW so that's the bookstore.

redwagon

browsing a bookstore can give you Titlemania inspiration too.

Mary Rosenblum

No kidding. And it can simply give you inspiration. :-)

Mary Rosenblum

So what are you looking for?

Mary Rosenblum

In the magazine section you're looking at all the niche magazines, thinking about your own hobbies, people you know, any experts you could call on.

Mary Rosenblum

You'll probably find inspiration in a half dozen magazines. 'I could write something for them'.

Mary Rosenblum

Write down the names and check them out in your market list.

Mary Rosenblum

That's where you find the actual needs and submission guidelines as well as the editorial mailing address.

Mary Rosenblum

If one seems like a particularly good fit, go back and buy an issue or three.

Mary Rosenblum

Read them from cover to cover. Ask yourself 'what does this editor seem to want?'

Mary Rosenblum

Ask yourself 'what style are these articles in?'

Mary Rosenblum

'who reads this magazine?'

Mary Rosenblum

(You can figure that out from the ads. )

Mary Rosenblum

That allows you to slant a piece specifically for these readers and to write the query letter in the style of the magazine so that the editor thinks 'hey, I could just drop something from this writer right into the magazine. No editing!"

Mary Rosenblum

As far as books go, book publishers use very vague guidelines.

Mary Rosenblum

They might tell you in their guidelines that they want SF.

Mary Rosenblum

Well, what kind of SF? Space Opera? Near Future?

Mary Rosenblum

Military?

Mary Rosenblum

Start looking for books like the one your working on...similar in some way.

Mary Rosenblum

Who published that book?

Mary Rosenblum

Make a note of the name.

Mary Rosenblum

The publisher's name, I mean.

Mary Rosenblum

Look at a lot of books by that publisher. What seems to be the common denominator? They all involved hard science?

Mary Rosenblum

They all involve space travel?

Mary Rosenblum

They're all near future thrillers?

Mary Rosenblum

Each publisher tends to publish a certain subset of the large genres.

Mary Rosenblum

One mystery publisher might do hard boiled PI fiction.

Mary Rosenblum

Another might do amateur detective mostly.

xana

Say you find a book something like yours. Is there any way to find out who the author's agent is?

Mary Rosenblum

Not unless the author mentions the agent in the aknowelgements page, Xana.

Mary Rosenblum

Some do.

Mary Rosenblum

(I don't. My agent gets paid for doing this. :-))

janecj333

If a publisher is doing space opera today (bought two years ago), how do you divine what they want to buy, today?

Mary Rosenblum

Not from the bookstore!

Mary Rosenblum

But what the bookstore can give you is the general type of fiction that publisher is putting out

Mary Rosenblum

and it will give you a sense of what the publisher is probably overstocked with right now.

Mary Rosenblum

If you're seeing a lot of vampire PI stories, it's a good bet that the editors are moving on right now.

xana

What about publications like Publishers' Weekly? Do most libraries carry this?

Mary Rosenblum

Many do.

Mary Rosenblum

If yours does not, ask them to.

Mary Rosenblum

If several people ask, they'll probably consider getting it.

janecj333

What if your book idea/plot/theme doesn't strike a chord with the agent/publisher? Are we up a creek?

Mary Rosenblum

Well, Jane, there are a TON of publishers out there, from the big NY houses to the small press and the new ebooks companies.

Mary Rosenblum

If you have written a good book, I suspect you'll find someone who wants to pay you to publish it sooner or later.

xana

Are any authors making any money from ebooks?

Mary Rosenblum

Sure.

Mary Rosenblum

I just had lunch with Judith Glad on Wednesday. Uncial Press. They're ebook.

Mary Rosenblum

Their authors are making money. But making money and making 100,000 dollars are two different things.

Mary Rosenblum

No, ebooks are not equaling Nora Roberts sales figures...but nobody is doing that. :-)

Mary Rosenblum

You have to decide what constitutes 'published' to you.

Mary Rosenblum

If it's a NY house only then that's your list to work with.

Mary Rosenblum

If it's a matter of getting SOMEBODY to pay you to publish your book you have a lot more options.

Mary Rosenblum

If your goal is to make that 100,000 then your options are very limited and highly dependant on luck.

xana

So can an author expect to make in the hundreds or thousands or ten thousands with an ebook publication - or less than for one ebook?

Mary Rosenblum

Right now I have not heard of anybody making more than 1000 from an ebook, but I don't know of many authors who have had books out in eformat for more than a year or two.

Mary Rosenblum

Since they can be in print forever, that might end up being more money.

Mary Rosenblum

I know authors who make money in the low thousands in small press -- fiction we're talking here.

Mary Rosenblum

But that's about what you're likely to make with a NY publisher and your first book.

Mary Rosenblum

Maybe 3000 - 5000 dollars. Unless you break in with a mainstream thriller to a NY house.

Mary Rosenblum

That is VERY hard to do, but there you're looking at 5 figure advances.

janecj333

I don't need ,000. I just want to be able to buy groceries and pay rent.

Mary Rosenblum

Then you really need to write nonfiction, Jane.

Mary Rosenblum

Unless you're willing to do 'rent work' and write well and fast in genres you don't much like but that pay.

Mary Rosenblum

A lot of rent writing is erotica, true crime, stuff like that.

xana

Or teach along with writing :-)

Mary Rosenblum

That's my preference. :-)

Mary Rosenblum

The way to make a living as a writer offers you about three options.

Mary Rosenblum

Option one: Write any fiction that anybody pays you to write, write if fast, dirty and use a pen name. Write the work you care about under your name.

Mary Rosenblum

Write nonfiction and fiction you care about.

Mary Rosenblum

Write fiction you care about and teach.

quixote

Argentina: I'm many miles from a US bookstore - options?

Mary Rosenblum

Amazon.com quixote.

Mary Rosenblum

Just pay attention to what is current and what is old.

geezer

Are you aware of any Christian publishers that are in New York?

Mary Rosenblum

I don't know the Christian market well, geeze. They are pretty decentralized as a whole. I would look at the Christian Bookseller Association website.

Mary Rosenblum

I bet they list all CBA accredited publishers.

Mary Rosenblum

And you really do want to publish with a CBA approved house.

charie'

For browsing bookstores on-line, look up the subject (non-fict) you want to write about, see what is no longer available and write a book to replace it/update it.

Mary Rosenblum

You mean nonfiction, charie?

Mary Rosenblum

The nonfiction market is also fad-driven remember.

Mary Rosenblum

See what the bookstore shelves are heavily stocked in and avoid that topic for now.

charie'

Subjects like geo-caching, building custom metal frames for motorcycles

Mary Rosenblum

It's a good idea to read the publishing mags if you want to keep a finger on the pulse of publishing.

Mary Rosenblum

Publisher's Weekly, Locus if you write in the fantasy/sf/horror fields, that sort of thing.

Mary Rosenblum

Writer and Writers Digest have some publishers news but they're more geared to writers than the publishing industry.

builder guy

Hi Mary. I was reading the transcript from Wild Rose Press. Let's say this small press decides to publish you and it turns out to be a good seller. Can other larger presses recruit you if they see something they like?

Mary Rosenblum

Actually that's a very good way to get attention from big publishers, builder.

Mary Rosenblum

Two friends of mine have gone from small press to NY publishers in the last year or so simply because they had good sales numbers in small press.

Mary Rosenblum

They won't buy the book you have published with something like Wild Rose Press, but they might buy your next romance.

Mary Rosenblum

BUT you have to have good numbers.

Mary Rosenblum

Like three thousand books sold in a year.

Mary Rosenblum

Those are BIG small press numbers.

Mary Rosenblum

It says to NY that your book is popular enough that people are looking for it.

labtekki

How do find out which ones are selling best?

Mary Rosenblum

You can check their amazon.com rating against similar books, labtek.

Mary Rosenblum

See where this book ranks against other books.

Mary Rosenblum

 

Mary Rosenblum

You can find some editor/agent/publisher blogs on the internet.

Mary Rosenblum

Miss Snark is an agent.

Mary Rosenblum

A Tor Books editor has a blog.

Mary Rosenblum

They're not the only ones.

Mary Rosenblum

While you need to take all blog postings with a healthy shake of salt, still you can get a feel for the gossip inside the industry anyway.

Mary Rosenblum

The main use of the bookstore is to keep you from wasting your time sending your book to a publisher who doesn't want this type of book...

Mary Rosenblum

AND it gives you something to put into your query letter to an agent.

Mary Rosenblum

My book takes the next step from today's eco thriller like XXXX into the future when...

Mary Rosenblum

and you go on to tell the agent why your book is going to do that current bestseller one better.

sss1208

any information on Harlequin ? it seems like a lot of authors start with them? are they NY or Canadian?

Mary Rosenblum

They're mostly UK, sss, although they have some US lines, too.

Mary Rosenblum

They are the 1000 lb gorilla of the romance market.

Mary Rosenblum

They have dropped their Bombshell line, by the way. That's some hot gossip I just heard at the last authors lunch.

Mary Rosenblum

So if any of you planned to submit to Bombshell, don't bother.

Mary Rosenblum

The bookstore is a great place to figure out which little niche of the publishing world your book fits into.

quixote

do any of the large bookstores have useful newsletters?

Mary Rosenblum

They have newsletters that tell you what's coming out.

Mary Rosenblum

Publisher's Weekly is probably your best bet for a look inside publishing as a whole.

Mary Rosenblum

It's very spendy to subscribe to, but your library may well have it.

Mary Rosenblum

If you're writing in the SF/F/Horror fields you should subscribe to Locus.

Mary Rosenblum

If you're interested in small press, talk to your independent bookstore owner.

Mary Rosenblum

They're likely to know the good small press publishers.

sss1208

what is a good one for non-fiction

Mary Rosenblum

http://www.freelancewriting.com/

Mary Rosenblum

This one has a lot of links and news.

Mary Rosenblum

They'll try to sell you stuff, too.

Mary Rosenblum

http://www.bookwire.com/bookwire/bookwire.html

Mary Rosenblum

Bookwire is a good one for all genres.

Mary Rosenblum

They're the best I've found for publishing news in fiction and nonfiction.

lore alley

how 'bout mainstream? any newsletters etc for that?

Mary Rosenblum

If it's not a specific genre it's 'mainstream' lore.

Mary Rosenblum

Publishers Weekly covers everybody. So does Bookwire.

Mary Rosenblum

The more you know about the industry as a whole, the more informed you will be and the better your choices will be.

Mary Rosenblum

Getting a feel for what is put on which shelf in the bookstore is going to help you write a better query letter to that agent.

Mary Rosenblum

If you can compare your book to another one that's out there (hopefully one that is selling very well) it gives your agent an idea of where he/she might send it right off the bat.

sss1208

what does query with outline mean?

Mary Rosenblum

Just that, sss -- the agent wants a query (a one paragraph pitch) and a brief outline of the book.

Mary Rosenblum

You can do it in synopsis form -- for fiction they rarely if ever want it in the form you used for outlines in high school English class.

abkitsme

Would they want something like the writing prompt you had us do?

Mary Rosenblum

Yes. :-) Why do you think I've been giving you writing prompts like that? :-)

Mary Rosenblum

Ever the teacher.....

Mary Rosenblum

But in truth, that IS why I have that story summary prompt. Most people are awful at doing that until they practice.

Mary Rosenblum

I'll do a 'pitch your book' prompt one of these weeks. You wait. :-)

Mary Rosenblum

We'll we're about at the end of our hour and I have to go tutor tonight.

Mary Rosenblum

Any final questions?

Mary Rosenblum

Hey, it's a great way to spend a rainy spring Sunday -- browsing the bookstore shelves.

Mary Rosenblum

Just leave your wallet home if you're like me! Bring five bucks for coffee and a cookie.

quixote

Are "best seller" lists (say 1 t0 10) a sign of the market?

Mary Rosenblum

Yes and no.

Mary Rosenblum

They're a sign of what is selling very well now (and those lists can be manipulated and are)

Mary Rosenblum

but you CAN notice trends.

Mary Rosenblum

If the top best sellers are all romance or all self help books in the NF lists...that tells you what people are reading.

charie'

Talk to your bookseller and ask which books readers want but aren't on the shelf yet.

Mary Rosenblum

That's an excellent suggestion, charie.

geezer

How many lambs?

Mary Rosenblum

Four, geeze. Two singletons and one set of twins. My three ewes are all young. I'll have more twins next year.

Mary Rosenblum

Well, I'll post the transcript of this in the usual place.

Mary Rosenblum

Writing Craft: Forum Transcripts.

Mary Rosenblum

Do join me on Sunday for our casual chat.

Mary Rosenblum

I missed last Sunday! I'm feeling deprived.

Mary Rosenblum

Thanks for coming, all!

Mary Rosenblum

See you Sunday. If it's raining this weekend, hit the bookstore.

 

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